Carlos Guadián

Enlaces que pueden interesaros:

• Modelos de presencia en la red – Un modelo de presencia en la Red es la aplicación de conceptos muy básicos: saber qué se quiere ofrecer, a quién, y cómo hacérselo saber. Esto llevará a la decisión de si se debe tener una única web propia o media docena de ellas, o bien si, por el contrario, se debe optar por no tener ninguna y buscar la manera de estar presentes —con aquella idea o aquel producto— en la web de otro o en otros espacios de la red. Cuando haga falta hablar de modelos de negocio, se aplicará uno u otro en función del modelo de presencia.
• Social Media Marketing Metrics: The Official IAB Definitions and Guidelines – Social media has changed the paradigm of how people consume online media. But how do you measure social media effectiveness, when social media becomes an instrument for marketing, PR and promotion? Are there advertising metrics for social media marketing and promotion?
• Twenty Theses for Government 2.0, Cluetrain Style – Just as the Cluetrain laid out 95 theses that described the new global conversation taking place via the Internet, here are 20 theses (I’m not nearly as ambitious as the Cluetrain authors) for carpetbaggers, gurus, civil servants, contractors, and anyone else interested in Government 2.0.
• Gov 2.0 guide – People around the world already use Web 2.0 applications to share information, build virtual communities, and connect across geopolitical, sociological, and demographic boundaries. The next generation of government—Gov 2.0—has a unique opportunity to embrace these engaging technologies to respond to citizens with increased efficiency, transparency, and openness. However, to make Web 2.0 practical for government, you need an enterprise IT strategy that provides appropriate security, scalability, and interoperability
• El uso de la red por los eurodiputados – El pasado 18 de mayo salieron a la luz los resultados de una enuesta de Fleishman Hillard sobre el uso de la red por parte de los parlamentarios europeos. 110 eurodiputados respondieron al cuestionario, explicando como utilizan las herramientas digitales en su vida laboral y para conseguir potenciales votantes para las elecciones futuras

Enlaces que pueden interesaros:

• Local Government Communities of Practice strategy wins award – the IDeA Knowledge Management team who have been instrumental in getting Communities of Practice firmly established across the local government sector as means to encouraging more effective learning and sharing, which will in turn drive the development of good/next practice for service improvement. And not forgetting the many CoP Facilitator’s who do such a good job in maintaining the energy for their CoPs and providing inspiration for their members
• European Parliament Digital Trends – Members of the European Parliament (MEPs) recognize that EU citizens go online and that they therefore need a web presence. However, the majority of MEPs do not currently take full advantage of social media tools as a means to engage with voters and drive them to their websites.
• Cinco formas de activismo en Twitter – "The DigiActive Guide to Twitter for Activism" (PDF), en el que el autor nos habla de una nueva manera de ciberactivismo social a través de una herramienta surgida entre 2007 y 2008, Twitter. Para Jungherr hay cinco maneras de usarlo para el ciberactivismo político, y las enumera, con ejemplos de su uso y de su impacto en la realidad.
• For a Technology Bill of Rights – “Paul Venezia argues in favor of the creation of a Technology Bill of Rights to protect individuals against malfeasance, tyranny, and exploitation in an increasingly technological age. Venezia’s initial six proposed articles center on anonymity rights, net neutrality, the open-sourcing of law enforcement software and hardware, and the like.”
• Improving Access to Government through Better Use of the Web – This document is an attempt to describe, but not yet solve, the variety of issues and challenges faced by governments in their efforts to apply 21st century capabilities to eGovernment initiatives. Detail and useful examples of existing, applicable open Web standards are provided.

Enlaces que pueden interesaros:

• Tutorial de Internet – Nivel medio – recopilatorio de manuales y tutoriales sobre Internet, para usuarios con un nivel medio
• Como escribir una entrada de calidad – Para que un sitio crezca es muy importante que el mismo tenga un contenido de calidad. Y para eso, aparte del contenido, también es importante seguir algunos matices que completarán la entrada
• May 2009: Open Source in Government – Last summer, the Center for Strategic and International Studies published the sixth update to their Open Source Policy survey. The survey "tracks governmental policies on the use of open source software as reported in the press or other media." The report lists 275 open source policy initiatives. It also breaks down by country and by government level whether the policy on the use of open source is considered to be advisory, preferential, or mandatory.
• Visualizing the U.S. Senate Social Graph, 1991 – 2009 – Using data from Govtrack, one of the many great sites devoted to increasing transparency in government (a theme being explored at the Government 2.0 Summit in September), I was able to pull this information fairly quickly. The results are shown in the following Slideshare document
• Government 2.0: Building Communities with Web 2.0 and Social Networking – Paper con una interesante "encuesta" a realizar al final para ver el grado de preparación de una AAPP para llegar a una Administración Abierta (Open Government)